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5 Books That Will Guide Millennials in Starting a Small Business




The Book: “The Emyth Revisited” by Michael E. Gerber

The Millennial: Stephen Woolfolk-Bonner of Yuniverse,

A business transaction can have an effect that reverberates around the whole world. No element in business is more important than the owner’s conscious operation of and dedication to the mission statement.

Stephen Woolfolk-Bonner had cycled through two health-minded business initiatives before one finally stuck. Yuníverse LLC is building toward its goal of developing and distributing its own CBD-infused products. Before he built a business model, Woolfolk-Bonner dreamed of building a community and culture of health-positive education that would highlight the therapeutic benefits of CBD.

The Yuniverse was just vibes and a vision before Woolfolk-Bonner read “The Emyth Revisited.” Michael Gerber’s practical guidance and systems-thinking assisted Woolfolk-Bonner in establishing solid lines of supply, so that he could land his first sale.

The Book: “Never Eat Alone” by Keith Ferrazzi

The Millennial: Martin Dasko of

A small business doesn’t need to the be the next best thing since sliced bread. Regardless of business potential, success hinges on an owner’s hustle, vision, organization and readiness to jump in.

Martin Dasko began a blog in 2008 to teach millennials how to be debt-free, travel the world and love life. Now in his thirties, has chronicled 10 plus years of Dasko’s insightful freelance experiments and interviews with business owners on this Do You Even Hustle? podcast.

Martin’s product is his personality. “Never Eat Alone” instructed him on strategies to distinguish his brand and build a following, whilst having an enviably fun (and well-documented) time. Authenticity and generosity, Ferrazzi’s central principles, have been central to Dasko’s greatest success:   turning his readership into his own vast personal network.

The Book: “The Food Truck Book” by David Weber

The Millennial: Akasha-Régine Rodgers of Oh My Boba, LLCInstagram: @Ohmybobasomd

New business owners ought to always investigate whether somebody has already authored a definitive guide in their industry. Such a book contains valuable opportunities for high-level learning and is worth its weight in credit cards.

Akasha-Régine Rodgers has been serving mean Asian/Latin-fusion cuisine for a long time. As co-owner and executive chef of the Oh My Boba food truck, she’s always felt most capable behind the grill. Practical resources have been indispensable in navigating the finances, taxes and optimization required in small business.

For over a decade, David Weber’s “The Food Truck Book” has been Rodgers’ bible. Whenever she finds herself stuck on a decision, she consults Weber’s guide, which has continually provided sage advice on operational management of a food truck.

The Book: “The 50th Law” by Robert Greene and 50 Cent

The Millennial: Ryan “D-Real” McCallum of Real Motivation, LLCInstagram: @Real_Mo_Ent

Every business owner ought to dedicate time to thought-work, in order to focus, develop and expand their vision. For the creative business owner, thought-work pays the bills.

Lyricism, rhymes, and rhythm are D-Real’s life and work. He formed Real Motivation LLC as the official business front and record-label backing for his artistry. In February 2019, Real Motivation sold-out Washington DC’s 12 Twelve for a night packed with local hip-hop.

A rapper’s craft, triggering a cadence of emotions on-stage, requires mind-work to identify and then call-up those energies on command. D-Real mastered his own inner-boss through reflection on “The 50th Lawby Robert Greene and rapper 50 Cent. D-Real used the book’s instructive and emotional content as items of contemplation in the creation of his own art.

The Book: “The Big Leap” by Gay Hendricks

The Millennial: George Tarmy of

Starting a business is hard, and the first and last step is to make sure you’re not getting in your own way.

George Tarmy co-owns DopeBoo, a popular storefront in the rapidly-expanding online headshop industry. The potential for becoming a primary supplier of smoking accessories for the nation’s burgeoning cannabis market has drawn many competitors. Survival in a competitive marketplace requires differentiation, but the pressure of competition turns easy decisions into difficult ones.

Hendricks’ best-seller, “The Big Leap,” helps entrepreneurs identify their “Upper Limit” Problem — the thoughts and actions that limit their business potential. Tarmy attributes “The Big Leap” with dispelling the self-imposed, limiting beliefs that kept him in traditional employment for so long. By learning to identify and disengage his own bias, DopeBoo has benefited from inspired, out-of-the-box thinking.


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