Predictions for California’s 2018 Recreational Market Sales

Monday, January 1, 2018, marked the beginning of California’s recreational cannabis market. BDS Analytics, a Colorado-based company specializing in cannabusiness-driven data, has shared their predictions for the 2018 California recreational market with us based off sales data from states such as Colorado and Oregon, as well as the California medical market.

What will California’s 2018 adult-use rec market look like?

2018 Recreational Marijuana California Predictions

 Projected California recreational sales, broken down by category:

-Edibles: 13%

-Concentrates: 25-28%

-Flower: 49-51%

-Pre-Rolls: 6-7%

-Topicals: 3%

2018 Recreational Marijuana California Predictions

Edible Sales Broken down by subcategory:

-Candy: 35-40%

-Chocolates: 23-25%

-Tinctures: 17%

-Infused foods (cookies, brownies, etc.): 10-12%

-Pills, Beverages and other items will make up remaining sales

Notes on Various Categories


-Possible increase in dabbable concentrates (Wax, Shatter, Oils, Live Resin) due to more rigid testing requirements in 2018.

-Dabs and concentrates have gained traction in the rec market in other states, but California concentrate sales will be largely comprised of vaporizers and cartridges.


Flower is generally the product category with the least growth in the rec market; it may be surpassed by concentrates or other categories.


-Sales figures will fluctuate, depending on flower prices.

2018 will be a landmark year for cannabis sales—we can’t wait to see how it unfolds!

About BDS Analytics:

Headquartered in Boulder, Colo., BDS Analytics provides cannabis brands, cultivators, producers, dispensaries, and investors with comprehensive, actionable, and accurate cannabis market intelligence and consumer research. The company provides a holistic understanding of the cannabis market by producing insights from dispensary point-of-sale systems through its market-leading GreenEdgeTM platform, driving consumer research with its Cannabis Insights Group, and generating market-wide cannabis industry financial projections. To learn more about how you can utilize BDS Analytics’ superior market research, please visit


Katie Conley

Katie Conley is an editor at DOPE Magazine. She enjoys watching schlocky movies, listening to comedy and true crime podcasts, singing karaoke and napping in inopportune places.