CannaCruz – Santa Cruz, CA
Santa Cruz is a quintessential beach town; it rouses sweet and salty memories of warm sunshine, tanning, surfing and delicious food. My housemate and I took a rainy road trip to their reliable dispensary, CannaCruz. The welcoming vibes of CannaCruz are stress-free, with ample parking and security for public safety. Their kind desk staff greeted us, then Grant Palmer, one of the owners, introduced himself with a big smile. He let me know their entire building is kept temperature-stable to preserve terpenes, ensuring all product on the shelves is fresh. Street art and awards dressed the ocean blue walls.
Grant and his brother, Brad, showed us around their family-owned business. Integrative feedback between staff ensures consultants provide patients with quality recommendations. “We don’t sell anything we wouldn’t take ourselves,” assures Grant. The brothers grew up in Santa Cruz and worked as vendors in Bay Area dispensaries, starting their business over the course of five to six years, seeking connoisseur product and planning their infrastructure. The Palmers are advocating for Assembly Bill 3157, encouraging the community to write local lawmakers about reducing excess tax on cannabis and eliminating cultivation tax on the state level.
“People come here to get stuff they can’t get anywhere,” declares Grant. CannaCruz is known as the first collective in the world to profile the terpenes in their strains, and they like to stock potent ones, as stronger cannabis tends to last longer for clients on a budget. The creator of Gorilla Glue #4, Josey Wales, trusted CannaCruz to provide his powerhouse creation: “We are the first club in California to have authentic Gorilla Glue,” Grant told us. Store favorites include Cookies and Cream, Sour Tangie #5 and Sauce. CannaCruz also has their own line of flower, topicals and concentrates made from in-house-grown RB26. Local products from Lemon Tree, Elevated Extracts and Big Pete’s Treats grace the shelves; NUG is another trusted brand in the store, with chocolates and classic strains like Premium Jack. CannaCruz recognizes medical needs as well, stocking strong tinctures and covering 10 percent of medical patient state tax.