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CannaSol Farms – Riverside, WA
The loquacious, excitable owner of CannaSol Farms Inc., Jeremy Moberg, wants to get you stoned for longer. And he thinks sustainable agriculture—combined with nature and precise science—is the way there. On his one-acre, three-greenhouse, 14-hoop house Riverside, Washington, farm, established in 2014 a stone’s throw from the Okanogan River, Moberg works relentlessly to improve his product and the context within which he grows in Washington State.
“I’m an environmentalist,” states Moberg, whose farm produced two tons of plants last year. But, he adds, describing yourself as an advocate for sustainability can falsely give the impression that high-quality product isn’t paramount. “I’m not growing shitty outdoor [cannabis],” he maintains. Instead, Moberg, with precise growing techniques, is trying to create the highest quality pot possible.
But, as any good farmer knows, there are many boxes that must be checked in order to create the right plant. Techniques must be honed, natural elements have to align and, of course, laws must be passed favoring the best methods—not the best lobbyist. “The industry,” Moberg reveals, “is built upon massive industries like lighting companies. And they have a vested interest in selling a lot of equipment.” Which may lead to more indoor growing methods, he says, which do not involve, say, the sun.
Moberg, along with his role growing cannabis at CannaSol, has worked on various boards and in several associations—like the Cannabis Advisory Council—to promote healthy, sustainable growing methods that utilize the sun and benefit soil. “It all stems from my years guerilla growing,” he admits. “I’ve done every single methodology. I love technology. I’m not a Luddite. But we’re starting to learn that sun-grown produces higher terpenes and higher cannabinoids.”
And the higher the terpenes and cannabinoid count, the stronger and more effective the plant, Moberg says. So, if nature, coupled with sustainable farming, could produce weed this way, why not go for it? “It would be hard to believe that hundreds of thousands of years of evolution wouldn’t play a significant role,” he laughs. “But the smart budtenders—they know.”