Q&A with Danielle Jackson of Dvibz

DOPE Highlights Outstanding Women in Cannabis

Danielle JacksonThe future of cannabis is female! December is DOPE Magazine’s Women’s Issue, and we wanted to continue to highlight women across the industry on all our platforms. We sent a questionnaire to outstanding women in cannabis — some familiar to us, some new — and will be showcasing their answers in individual blogs this month. Check out our December Mag for more profiles of the badass women you need to know!

Today’s story highlights Danielle Jackson, CEO of Dvibz, founder of The Cannatherapy Concept and a founding partner in Canexions, Green Hat Society and Cannatourism.ca.

DOPE Magazine: Who are some of your greatest role models?

Danielle Jackson: My father, Oprah Winfrey, Whoopi Goldberg, Richard Branson, Michelle Obama and His Holiness the Dalai Lama, among others.

What are the biggest challenges you’ve faced in your career?

The stigmas associated with cannabis and their negative effects on relationships with family, friends and colleagues.

What’s something someone would never guess about you?

Most folks don’t know I dropped out of school in grade nine and left home at the age of 14.

What’s your go-to self-care routine?

I like to start and end my day with meditation. Depending on my workload, it’s not unusual for me to spend four to six hours a day meditating. Creativity (painting, singing, dancing) and time spent pampering myself getting hair and nails done is a must. 

Favorite “guilty pleasure”? 

Working in my pajamas, pulling all-nighters and Green Hat Society’s signature Golden Temple (THC-infused pineapple mimosas) — so yummy!

Where do you see your career/business headed in five years? Twenty?

I anticipate spending a great deal of time travelling over the next five years, creating cannatourism opportunities and destinations around the globe. Hopefully with a film crew in tow. In 20 years, I’ll likely be retired and telling my grandchildren how much fun I had building our family legacy.

How do you feel about the industry-wide assertion that cannabis is a female-friendly space?

I think it is becoming more female-friendly now than it has ever been in the past, likely because there are an increasing number of women to turn to for mentorship and support.

As a kid, what did you want to be when you grew up? 

First, I wanted to become a preacher, then a litigator.

If you could talk to yourself five years ago, what advice would you give?

Don’t worry if others think you’re crazy; trust your vision, your intuition and your experience.

What advice do you have for other women looking to get into the cannabis space?

Focus on collaboration rather than competition. Educate yourself and understand your personal relationship with the plant before trying to educate others. Strive to be a positive ambassador of cannabis. Show, don’t tell.

Recommend a book, album, and movie you think everyone should read/listen to/watch while stoned!

Over the years I’ve given so many copies of Jack Herer’s “The Emperor Wears No Clothes” to friends, family members and clients — it’s definitely a must-read, in my opinion. I also highly recommend “From Neurons to Nirvana: The Great Medicines,” a fascinating video about plant medicines by Oliver Hockenhull. “Absolutely Fabulous” and “Grace and Frankie” are great for some laughs.

Best piece of advice you’ve ever received?  

Choose marketing strategies based on attraction rather than promotion. Be a queen, not a drama queen. Live authentically.

What’s your favorite cannabis product?

I adore Budderfly Infusions’ vegan chocolates! The coconut/lime flavour is my fav.

What’s the one thing you would bring if you were stranded on a desert island?

Cannabis seeds. 

What do you hope for the future of the cannabis industry?

That as industry professionals, we equally value both compassion and profit and utilize the whole plant to benefit ourselves, our communities and our environment.

Fill in the blank: I could never live without ________

Sharing about what an amazing gift cannabis is!

What’s your smoking/cannabis consumption ritual, if you do partake in cannabis?

I’m old school and still love to smoke cannabis in a joint, blunt or bong and especially enjoy those first few puffs with my morning coffee. I consume a sativa-dominant strain intermittently throughout the day, usually saving chocolates, gummies or teas for the evening or anytime I really want to relax.

 

Dope Staff

The diligent, hard-working professionals at DOPE bring you the latest news, reviews and stories from the world of cannabis. Defending Our Plant Everywhere.

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