Diego Pellicer: Redefining The Dispensary Experience


  • Facebook: @DPColorado
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  • Twitter: @DP_Colorado
  • Website: co.diego-pellicer.com
  • Address: 2949 W Alameda Ave, Denver, CO 80219

Diego Pellicer – Denver, CO

The Place:

On the corner of Federal and Alameda lies Diego Pellicer, a dispensary that has forever changed the cannabis retail standard. This isn’t exactly a fancy part of town, so I was surprised when we pulled up to a beautiful, completely renovated building. Walking inside felt a bit like walking into a European boutique; foliage and plants in every corner, hand-painted art hanging on the walls, the most beautiful wooden display cabinets I’ve ever seen, a Spanish architectural vibe. Diego Pellicer celebrated its one year anniversary on Valentine’s Day and recently won multiple awards at the 2017 Cannabis Business Awards, including: Best Retail Center, Executive of The Year, Manager of The Year and Budtender of The Year.

Diego Pellicer - Denver, CO
Diego Pellicer – Denver, CO

The People:

We received a brief history lesson about the life of Diego Pellicer and his influence on their brand as soon as we arrived. Pellicer was a cannabis entrepreneur who became the largest producer of hemp during the late 19th century, and even traded hemp-based materials with the Spanish Armada. Pellicer became the appointed colonial Vice Governor of Cebu, a cluster of islands in the Philippine Archipelago, where he served and eventually died on the field of battle. The Diego Pellicer brand pays homage to his life as a political pioneer in the production of cannabis.

Diego Pellicer - Denver, CO
Diego Pellicer – Denver, CO

The Product:

Diego Pellicer grows all of their flower in-house. I loved how each strain was on display to be smelled and observed by customers, rather than kept behind a counter. Their $100/oz. special is an amazing deal, and even though that includes their smaller “popcorn nugs,” it’s still beyond worth it. They carry a fantastic selection of concentrates and have some serious price specials as well, like an ounce of Craft Live Resin for $700—which is such a steal I almost didn’t even want to share it here! They carry all the best edible brands, and have everything categorically organized for shopping convenience. You can also find beautiful works of glass on display from notable glass artists such as Burtoni, Wildfire and Lifeglass. Whether you’re an experienced cannabis user or a total newbie, recreational user or medical patient, Diego Pellicer is, in my humble opinion, the best dispensary Denver currently has to offer.

Diego Pellicer - Denver, CO
Diego Pellicer – Denver, CO


Melissa Joy

Melissa was born and raised in the suburbs of Chicago, where she couldn’t stay out of trouble for smoking weed--especially during college. Immediately after graduating with a business degree from Elmhurst College in 2012, Melissa made her way to the safe smoking haven of Colorado, where her love for live music and music blogging eventually led her to a part-time writing position with DOPE Magazine. Melissa enjoys medicating with indica-dominant hybrids, and will never say no to a big solventless glob. When she isn’t busy writing, Melissa loves spending her time in the mountains with friends, practicing her violin, and exploring the never-ending amounts of dank breweries and restaurants in Denver.

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