FireHaus: Bringing the Heat to the West Side

Rundown

  • Instagram: @firehausla
  • Twitter: @firehausla
  • Website: firehausla.com
  • Address: 2000 Cotner Ave Los Angeles, CA 90025

FireHaus – Los Angeles, CA

Firehaus co-founder Zahur “Z” Lalji is one of the more fascinating figures in Los Angeles’ bursting-at-the-seams industry. Coming from a decades-long career in banking, Z brings a wealth of understanding in business operations to a field crowded with amateur entrepreneurs. His professional background also gives him unique insight into the various nuanced legal parameters which currently limit cannabis enterprises to cash-only businesses and prohibit banks from extending lines of credit.

FireHaus - Los Angeles, CA
FireHaus – Los Angeles, CA

The Place

When Z and fellow FireHaus co-founder Sergio first saw a “For Lease” sign posted outside a brick building in West L.A., Z thought it was a godsend; Sergio worried it was too good to be true. The partners made a “friendly” wager, with Sergio agreeing to let Z tase him if they succeeded in procuring the lease. Within a matter of months, FireHausopened at 2000 Cotner Ave., Sergio had an unpleasant “shock,” and, in the words of Z, “the rest is history.”

FireHaus - Los Angeles, CA
FireHaus – Los Angeles, CA

A stone’s throw from the 405 freeway, FireHaus beckons to both car and foot traffic in a location with plenty of both. In the few months they’ve been in operation the nascent business has already experienced enormous success, winning “Best Dispensary of the Year” at the first annual California Cannabis Awards.

The Business

FireHaus has taken off, by any measure of success. One could hardly fault management if they were content with a single location that satisfied customers and turned a profit. Ever a visionary, however, Z has his eyes set firmly on the horizon. The team plans to open a second shop in West Hollywood—at the corner of Santa Monica and La Cienega Blvds—called “WeHo WeGo,” which will host a consumption lounge that doubles as a cannabis-friendly “WeWork” space during business hours. They’re also excited to break ground on a “Cannabis Healing Center” in Port Hueneme, which will feature several different businesses, including shops, lounges and even a “bud & breakfast.”

FireHaus - Los Angeles, CA
FireHaus – Los Angeles, CA
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