The Guild: Providing San Jose’s Kindest

Rundown

  • Website: guildsj.com
  • Address: 2943 Daylight Way San Jose, CA 95111

The Guild – San Jose, CA

Known for the kindest of the kind, The Guild San Jose is the flagship dispensary that carries Guild Extracts’ award-winning products. Yes, the same Guild Extracts that took first place at the Emerald Cup, as well as the second place award for their Strawberry Banana Sauce hybrid concentrate and third place for their collaboration with Fleur D’Elite CBD concentrate at theHigh Times Cannabis Cup NorCal. The award-winning store C budtenders are known for getting personal and passionate based on the customers’ needs and desires — without getting pushy or blasé.

The Guild - San Jose, CA
The Guild – San Jose, CA

The Product

The Guild features a 2,500-square-foot store with 40,000 square feet of onsite grow and a customer-facing nursery powered by Pacific Reserve. Owing to a top-notch extract team and collaborations with local artisans, The Guild team offers quality products, such as their top-selling vape, the Guild Extracts 510 Series, loaded with their home-brew sauce. They’re a major vertical grow, and also grow exclusively for companies like California favorite Lemon Tree — which sells out faster than a Funko pop. “It’s more than a menu,” asserts director of merchandising and customer experience Nancy-Lee Carpenter. “There is a story behind each product that we offer — we call it ‘the romance behind the brand’ — and our budtenders recognize that customers are looking for us to share those special details with them.”

The Guild - San Jose, CA
The Guild – San Jose, CA

The People

Carpenter is top-shelf — a professional executive buyer with the type of experience that should be driving every retail store, including dispensaries. She handles all purchasing, marketing, budtender training, compliance, logistics, brand management and PR, creating the highest possible quality experience. Working directly with the CEO, Hector Gonzalez, she makes sure all products are spectacular and supplied by artisan cannabis businesses throughout California. In short, Carpenter gives The Guild the upper hand.

So, Gonzalez, can you clone Carpenter? Asking for an industry friend.

The Guild - San Jose, CA
The Guild – San Jose, CA

“It’s more than a menu. There is a story behind each product that we offer — we call it ‘the romance behind the brand.’” – Nancy-Lee Carpenter, The Guild director of merchandising and customer experience

 

Shwa Laytart

A California native, Joshua "Shwa" Laytart has been working in the Natural Products Industry for almost twenty years and a cannabis grower and indulger for almost thirty. He was the first employee at Guayaki tea company and then went on to work for 12 years at INDIGENOUS, an organic and fair trade fashion designer. Shwa has also worked as a landscaper, manicurist, masseur, candy maker, chef and ran with the circus. He is currently the Co-Founder and President of the cannabis company, Giggle Therapeutics, alongside his Co-Founder and CEO wife Sugar, who is a DOPE photographer, as well. His love for activism, art, altered states, comedy, cannabis and cuisine can be found threaded throughout his writings. He considers himself more of a storyteller, than a writer and can spin a tale for hours with the right combination of substances.

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