NUG – Sacramento, CA
On March 18, 2019, NUG — the first California brand to oversee products all the way from their all-indoor cultivation and extraction facilities to the in-store experience — opened their storefront in Midtown Sacramento as part of a partnership with Amplified Cannabis. “We are thrilled to make our mark in Sacramento, which will set the stage for four additional retail stores scheduled to open in California,” says Dr. John Oram, founder and CEO of NUG. Based in Oakland, NUG is committed to diversity and active in the community as part of the Oakland Cannabis Equity Program. NUG educates, trains and provides space for low-income persons with cannabis convictions. Through OCEP, NUG is helping previously-disenfranchised people succeed, and I purchase NUG products with confidence that money is going back into sustaining our community. “We are excited to be a part of the neighborhood’s revitalization,” says Dr. Oram.
Nearly one-quarter of the urban Sacramento landscape is covered in trees, hence the city’s nickname, “City of Trees.” Sacramentans love cannabis trees as well, and attended NUG’s hotly-anticipated grand opening party. Thanks to proximity and single-source values, NUG is a welcome brand in what’s now also known as “America’s Farm-to-Fork Capital.” Contemporary design and warmth greets visitors at the shop, which has the beautiful prestige of an art gallery — fitting, considering Midtown’s growing art scene. NUG’s sponsorship of extreme sports like snowboarding and skateboarding call to the Californian sense of adventure, as well.
NUG curates quality cannabis brands under one roof. I favor strains that taste like smoothies, and in that vein, Strawberry Banana delivers flavor and balanced effects. New yummy NUG gummies are a micro-dose of macro fun fruit flavor. While focused on being single-source, NUG carries over 300 items from various producers on display in LED cases. Their selection includes Los Angeles Kush, Connected Cannabis Co., AbsoluteXtracts and Korova, to name a few. If Sactown’s heat induces thirst, pick up a High-Fi Hops from Lagunitas Brewing Company and AbsoluteXtracts.