Adversity often catalyzes innovation; disenchantment encourages change. Potters Cannabis’ DOPEness was born out of Casey Potters’ hardship. After years of experience owning and operating Synergy Homecare, but without tangible opportunities to personally impact patient’s lives, Casey decided to dive into the green rush. He got burned in the cartridge game while vacationing in Belize, however. With a rogue ex-business partner, vanished product and severely drained bank account, Casey needed a miracle.
Casey’s prayers were answered in the form of Josie Haney and Kevin. Running down a dream together—with no investment capital or revenue from sales—the trio jumpstarted the project, churning out an initial product run and branding campaign between November 2016 and early January 2017. In less than 60 days, the Potters Cannabis brand “was created out of the kindness of the people within the [cannabis] community; it was created out of the kindness of the people I work with,” shares Potters, “and that helped shape what Potters stands for.”
From the company’s inception, the spirit of community has been part of Potters Cannabis’ DNA. The idea for Potters Cannabis was borne out of Casey’s transformative Burning Man 2014 experience, where he met Anthony Barron, father of Grenco Science and the G Pen, who encouraged Casey to pursue building a brand. The leap from his former cartridge brand to the conception of Potters Cannabis was made possible through relationships formed with Kevin and Josie and their belief in Casey. They supported his transition away from his ex-partner with their commitment—and sweat equity. Potters Cannabis Company’s entire staff and extended network of the founder’s friends have even contributed unique quotes that are included with each product to extend the brand’s culture to customers.
Potters Cannabis continues to extend its culture of DOPEness beyond borders through its Potters Gives Back program. “We decided to develop the Potters Gives Back program and what the brand does, on a monthly basis, is organize volunteer projects for less fortunate people,” notes Casey. “We started off with going to Mexico and building homes for families without homes,” and, via a relationship with the Esperanza Foundation, Potters Cannabis takes “10 to 20 to 30 volunteers to Mexico to go build a home,” and the family helps in the construction process, including crafting the cinderblocks that form the base of the house. The charitable relationships built from Potters Gives Back are all organic and carefully considered, much like the company’s products.
Each Potters Cannabis product is crafted with care and compassion for the consumer or patient. Unlike many competitors, Potters Cannabis utilizes more expensive, cannabis-derived terpenes wherever possible. Nine of their 15 flavors contain exclusively cannabis-derived terpenes, including Sour Diesel, Blue Dream, OG Kush, Girl Scout Cookies, Grapefruit Kush, Super Lemon Haze, Jack Herer, Gorilla Glue and Blueberry Kush. Competitor brands are more than likely to contain mechanically-derived terpenes that mimic cannabis terpenes, but cost as low as ten percent of the price of the equivalent cannabis-derived terpenes. The six flavors that utilize non-cannabis terpenes have taste profiles and terpenes that are simply not present in any cannabis strain, including Potters’ Watermelon, Pink Champagne, Key Lime Pie, Orange Honeydew, Blueberry Muffin and Honeydew CBD flavors.
Potters Cannabis’ diversity of flavors mirrors their team’s approach to the industry and support for the communities around them—all of which are making the world a more DOPE place.