With marriage equality now legal throughout the United States, it’s hard to imagine there are still companies that pump money into anti-LGBTQ groups. Many moons ago, Chick-fil-A came under fire after it was revealed that the company donated nearly $2 million to anti-gay organizations in 2009, and again in 2010. But even in 2018, your dollars still aren’t safe! Coachella’s founder, billionaire Philip Anschutz, gave large donations to the Alliance Defending Freedom and the Family Research Council. Additionally, Freedom Leaf reported that Anschutz has also given hundreds of thousands of dollars to anti-marijuana efforts. Anti-LGBTQ and anti-cannabis? Double trouble!
Here at DOPE, we want to try to keep Pride month glamorous and positive! We believe in being loud and proud when it comes to supporting good causes, so we’ve created a list of companies with Pride collections that give back to the LGBTQ community. Support LGBTQ groups and the companies that sponsor them—not to mention, look pretty fly while doing it!
Companies that donate 100% of sales to charity:
This year, Converse teamed up with Miley Cyrus to create their Pride collection. 100% of their net proceeds will be donated to support LGBTQ youth organizations around the world:
Want to give back, but don’t have a lot of scratch? American Eagle’s got you! Their Pride collection prices max out at $19.95. 100% of their sales benefit the It Gets Better Project, an organization that aims to “uplift, empower, and connect” LGBTQ youths.
Nike’s BETRUE Collection aims to support initiatives that end discriminations in sports. Customers can choose from an assortment of gear, and 100% of proceeds will go towards the You Can Play Project.
Under Armor’s 2018 Pride series boasts, “No matter who you love, how you look, where you’re from, or what sport you play—we stand behind all athletes, no exceptions.” That’s why UA has pledged 100% of their proceeds to Athlete Ally.
Companies that donate 50% of their sales:
Companies that get an A for effort:
Love those Mikey Mouse ears? How about an LGBTQ-friendly pair of Mikey Mouse ears? Disney is donating 10% of their Rainbow Mickey Collection to GLSEN, an organization that champions LGBTQ issues in schools K-12. Unfortunately, this one comes with a slight caveat: Disney will only donate up to $50,000.
While most folks know that Target hasn’t always gotten it right, the company has spent the last few years trying to show the LGBTQ community that they care. Target has an entire Pride section online and in stores, inviting everyone to #takepride in themselves.
The company is currently promoting Harry’s Pride Gift set, which donates 100% of their proceeds to numerous LGBTQ+ causes, as well as having “thousands of team member volunteers bringing community events to live across the nation.”