Project Cannabis: Plugged-In and Paying Homage to SoCal’s Legacy


  • Instagram: @projectcannabis
  • Website:
  • Address: 1555 Newton St., Los Angeles, CA 90021

Project Cannabis – Los Angeles, CA

Project Cannabis first opened its doors under the name “The Plug LA” within the last year and is still overcoming its standing as the new kid on the cannabis block. Despite its relative newcomer status, it is quickly sprouting a well-deserved reputation for consistent, top-notch quality product and a pleasing customer experience. Executive vice president of operations Cameron Wald is rightfully proud of the success the business has enjoyed “growing in a compliant market,” all the while competing with the illicit competition of bad actors in the industry.

Project Cannabis - Los Angeles, CA

COO Cameron Smith credits the loyal following the dispensary has fostered in part to the Los Angeles aesthetic imbued in every corner of the store. “We want it to be [as] authentic to the Cali ethos as the birthplace of the cannabis movement,” he says. In this vein, the store will pay homage to LA’s rock ‘n’ roll history by featuring the vinyl records of local bands while also highlighting the work of emerging visual artists and spoken word poets.

Project Cannabis - Los Angeles, CA

The Product

Boasting a 36,000-square-foot cultivation facility that produces around 600 pounds of flower a month, the boon of vertical integration is passed on to Project Cannabis’ customers, who enjoy competitive prices on high-grade flower. The shop currently curates its home-grown product under three labels at three different price points: “The Plug” is the best choice for those on a budget and offers a rotation of strains; “The Classix” pays tribute to the ‘90s in packaging designed to look like a mixtape and highlights California staples such as Sour Diesel, Blue Dream and Chem Dawg 4; “Triple 7” is the ultra-premium label recommended for connoisseurs, with a “Sunday Driver” strain that tests at 26 percent THC. They also offer an enticing $99 ounce deal in a variety of strains. Whatever your budget or tolerance, Project Cannabis is holding.

Project Cannabis - Los Angeles, CA

“We want the store to be as authentic to the Cali ethos as the birthplace of the cannabis movement.” – Cameron Smith, Project Cannabis COO