The future of cannabis is female! December is DOPE Magazine’s Women’s Issue, and we wanted to continue to highlight women across the industry on all our platforms. We sent a questionnaire to outstanding women in cannabis — some familiar to us, some new — and will be showcasing their answers in individual blogs this month. Check out our December Mag for more profiles of the badass women you need to know!
Today’s story highlights Randi Sether, marketing strategist at MagicalButter.com.
DOPE Magazine: Who are some of your greatest role models?
Randi Sether: My parents. They’ve always encouraged me to do what’s right, no matter what others say. They’ve supported both my personal and professional journeys with cannabis from the beginning. I love you, mom and dad!
What are the biggest challenges you’ve faced in your career?
Leaving the corporate world and a comfortable lifestyle to venture into the wild west o’ weed, the land of opportunity and uncertainty.
What’s something someone would never guess about you?
I play tuba. Really well.
What’s your go-to self-care routine?
Stretching. I am always stretching it out. Stressed? Stretch it out and breathe.
Favorite “guilty pleasure”?
Monster trucks. Yep.
Where do you see your career/business headed in five years? Twenty?
In the future, I see myself doing exactly what I’m doing now, helping others integrate this sacred plant into their diets and lives.
How do you feel about the industry-wide assertion that cannabis is a female-friendly space?
I definitely consider the space to be more female friendly than ones I’ve worked in past (cough, auto industry, cough), but with plenty of room to evolve. The more friendly females we have in the cannabis space, the more female-friendly it will become!
As a kid, what did you want to be when you grew up?
A stand-up comedian. I wanted to make to people laugh.
If you could talk to yourself five years ago, what advice would you give?
I would tell myself to begin integrating cannabis into my diet sooner. Eating cannabis was not on my radar at the time, and I was having health issues that could have been treated with edibles.
What advice do you have for other women looking to get into the cannabis space?
“Hey girl, don’t get discouraged when you hear ‘no.’ Instead, let it be the fuel that ignites your passion! Read, learn, connect with a mentor, get as smart as possible and try again. If you don’t find a brand that connects to your ethos, maybe it’s time to start your own!”
Recommend a book, album and movie you think everyone should read/listen to/watch while stoned!
I highly (pun intended) recommend the book “Ganja Yoga” by Dee Dussault. She connects the ritual of consuming cannabis with the art of yoga and stretching … a few of my favorite things!
Best piece of advice you’ve ever received?
“Just say yes.”
What’s your favorite cannabis product?
My favorite cannabis product is one I make myself, cannabis coconut butter suppositories. I suffer from anxiety-triggered IBS (yes, I’m talking about it), and these little frozen cylinders of medicine make my quality of life better. They even work for shark week times. Front door, back door, these suppositories are the best.
What’s the one thing you would bring if you were stranded on a desert island?
Glasses. I wouldn’t survive long with one pair of contacts.
What do you hope for the future of the cannabis industry?
I hope the future holds new cures to physical and mental ailments, increasing the quality of life for all of those in our society that need it.
Fill in the blank: I could never live without ________
W E E D.
What do you think needs to happen before we achieve federal legalization of cannabis?
Before moving forward with federal legalization, those convicted of crimes relating to possession, cultivation and sale of cannabis should have their records expunged from public databases.
What’s your smoking/cannabis consumption ritual, if you do partake in cannabis?
My cannabis ritual is sacred to me. I start my morning off with grinding my herb, packing it into my sherlock pipe and puffing with a cup of coffee. Throughout the day, I will eat a homemade cannabis-infused gummy. It helps with managing anxiety and stress. I end my day with a bowl full of green.