Redwood Cultivation: Smart Tech and Celebrity Brands

Rundown

  • Instagram: @williesreserveofficial
  • Website: redwoodmj.com

Redwood Cultivation – Las Vegas, NV

Founded in 2014, Redwood Cultivation’s first harvest came in January of 2017. With roughly 30 employees within admin, cultivation, distribution and packaging, the company currently produces 16 strains across four brands and will be launching a production facility with a full kitchen. Led by president and CEO Paul Schloss, Redwood also has exclusive partnerships with celebrity brands like Dizzy Wright, Willie Nelson’s Willie’s Reserve and Cheech Marin’s Cheech’s Private Stash. Each brand has its own identity and strains; Dizzy and Cheech even come on-site to hand-select each strain by the flower’s aesthetic and aroma. Some of the strains currently being produced at Redwood are Lime Skunk, Durban Poison and La Platina.

Redwood Cultivation - Las Vegas, NV
Redwood Cultivation – Las Vegas, NV

Outside of their celebrity brands, the Redwood brand currently produces grams, eighths, pre-rolls and their Stacked Decks, pre-roll five packs that come in a deck of cards. “Right now we currently sell 100 percent of what we grow,” shares Schloss. “We have no backstock and sit on no inventory. Most of our brands are pre-sold as they’re being tested.”

Redwood Cultivation - Las Vegas, NV
Redwood Cultivation – Las Vegas, NV

The Place

Redwood cultivation is a 20,000-square-foot, state-of-the-art facility in Las Vegas with fully automated fertilization, drip irrigation, HVAC, lighting and CO2 systems. Their green-friendly technology allows cultivators to steer plant growth and plant environment without wasting excess water or energy. Every two minutes, sensors within each pot capture information such as water saturation and root zone temperature and send it to a computer, where it is fine-tuned and optimized by director of operations Mike Tsairi. This technology allows them to watch their plants drink and eat in real time.

Redwood will be increasing their number of flower rooms and doubling vegetation by early next year, and also plans to house an entirely new facility by 2020. And if it’s as clean and tech-savvy as the current one, we can expect to see more high-level flower coming out of Redwood in the next few years.

Redwood Cultivation - Las Vegas, NV
Redwood Cultivation – Las Vegas, NV

“Right now we currently sell 100 percent of what we grow … Most of our brands are pre-sold as they’re being tested.” — Paul Schloss, Redwood president and CEO

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