ShowGrow – Las Vegas, NV
Having opened in June of 2016, ShowGrow’s streamlined space is tucked into a shopping center on the far west side of Las Vegas, nearly eight miles from the heart of the strip. “It’s got a clean-cut feel,” says Manager James Hammer of the storefront and waiting area. “There’s not a real ‘420’ brand.” A section of the store is being redesigned to facilitate online pickups and ordering via tablet, allowing those who know exactly what they want to get in and out quickly. ShowGrow also embraces speed and technology with an app that combines an updated menu and online ordering options with a loyalty program, as well as easy access to customer service.
ShowGrow carries a wide selection of products, including one of the widest arrays of flower in Vegas, giving customers upwards of 50 strains to choose from at any given time, from AK-47 to XXX to three different versions of Blueberry indica. “Flower is our most popular product,” says Hammer, noting that Polaris, Cannabiotix and Virtue Las Vegas are among their preferred growers. While vape cartridges are ShowGrow’s second most-purchased item, topicals and tinctures are also popular. “We do a lot of 1:1 or 2:1 topicals,” explains Hammer. “Those skew to an older demographic.”
Owing to the dispensary’s suburban location, the customer base at ShowGrow has always leaned local. “We’re kind of fortunate in our location to have had a decent medical customer base,” remarks Hammer. In dispensaries close to the Strip, he acknowledges, the majority of the clientele are tourists. “I would say it’s the complete inverse here. It’s a little bit more stable, and the [number of] repeat customers here is going to be a lot higher than it is down on the Strip.”