The Green Cross – San Francisco, CA
The Green Cross has a long and storied history in San Francisco. Opening its first storefront in Noe Valley in 2004, TGC immediately began receiving accolades. In 2006, the business transformed into San Francisco’s first permitted delivery service, greatly expanding its reach and clientele. Keeping with the practice of being fearless pioneers, TGC was also the first business in San Francisco to offer both recreational and medical sales in the wake of legalization.
TGC Founder and president Kevin Reed is not your typical canna-businessman. While certainly a successful entrepreneur, he also has a personal connection to the plant he’s built a thriving business around. In 1999, Reed was living in Mobile, Alabama, when a traffic collision left him with chronic hip and back pain. Following the passage of Proposition 215, he ventured to San Francisco to experiment with cannabis in an attempt to remedy his enduring ailments. After an “unpleasant encounter with law enforcement,” as Reed calls it, he became an outspoken advocate for the plant’s myriad health benefits.
In the activist spirit of its founder and president, TGC does a lot more than just sell high-quality products. They also engage their community, “regularly attending neighborhood meetings and writing letters to elected officials,” Reed says, and he personally advises the San Francisco Office of Cannabis and Board of Supervisors. TGC also frequently donates to candidates and causes that support the community and further the goals of the industry, including to the campaigns of Barack Obama and Hillary Clinton. They have also “committed to donating $100,000 per year to various 501(c)(3) charities” that share their mission, Reed asserts.