I recently found myself at a Canna Mama event in Portland, hosted by the co-founders of Tokeativity, COO Samantha Montanaro and CEO Lisa Snyder, who started the organization in Portland two years ago and now have nine chapters in Oregon, Washington, Colorado and California. Tokeativity works to connect and empower women, offering a diverse portfolio of events to choose from, all of which distill insights and information supporting the normalization of cannabis in society.
Montanaro and Snyder wanted to create a foundation of support for women, believing that the uprising of cannabis goes hand in hand with feminism. Women need to be protected legally as mothers and cannabis consumers, safe in their right to choose a plant over a pill. Tokeativity recognizes that women are the key to changing the next generation’s conversation regarding newly-legalized cannabis. They know this plant existed under prohibition for the last several decades, and it will take time to overcome the biases people have towards it moving into the future.
While each Tokeativity event has a theme, many are focused on offering support in career enrichment, personal empowerment and skill set development. The consistent message, however, is de-stigmatizing cannabis; using the proper language to change the conversation as we raise our children in a society where cannabis is legal, and illustrating the dramatic difference between a “pot head” and a cannabis consumer. In short, changing the world — all the while serving up amazing snacks and drinks in a smoke-friendly environment, complete with craft tables to get out that Martha Stewart energy.
“What do we do to fucking change the world? It’s a no-brainer. Keep meeting! Make new friends! Advocate for the way new laws are written! Keep the conversations going, ladies!” – – Samantha Montanaro, Tokeativity COO
While Montanaro and Snyder plan theme-focused socials and workshops, the events are always multidimensional. At the Canna Mama event I was lucky enough to be invited to, WYLD was sampling their line of gummies alongside Renee Stenbjorn of StoneBear Massage, who was giving free hand massages and gifting mini rollers of cannabis-infused massage oil. One visiting speaker from California, Kelley Bruce, founder of CannaMommy.org, brought her line of cannabis baking and bath products. Portland’s Bria Brown, cannabis photographer and owner of the PR/advertising company Dopeafide, also spoke at the event, which took place at The Perlene, the only social club and workspace just for women in the city of Portland.
I want to close this out by encouraging every woman to visit the Tokeativity website. It’s filled with a ginormous number of events, job posts, information, forums and viewable classes on all topics cannabis! And please, have a toke to Montanaro’s inspiring words: “What do we do to fucking change the world? It’s a no-brainer. Keep meeting! Make new friends! Advocate for the way new laws are written! Keep the conversations going, ladies!”